My Roles
- UX Design: Prototype design ("Your Space" section, "Payment" section), User testing moderator
- UX Research: Competitive Analysis
Tools Used
- Figma
- Dovetail
- Qualtrics
Project Context
- Summer 2023 Internship
- Team: Madeliene Paulsen (Lead), Tymirra Smith (Lead), Seka Dembure (Intern)
Target Users & Stakeholders:
- “Time-Starved”: young professionals who don’t have enough time
- “I’ve Earned It": individuals who have worked hard and feel deserving of help for their busy life
- Franchisees
Problem Statement:
How might we establish a new channel of booking a cleaning service with Merry Maids through an e-commerce platform to reduce booking time, and increase revenue
Research
Design
"About You" screens
Accessibility Check
User Testing Prototype
The prototype was tested in person using a convenience sample of 27 users
Goals:
- Understand users' pain points/areas of confusion about the prototype
- Gain insights into the value of an e-commerce website and how customers will use it
- Learn about our users' expectations/mental framework of an e-commerce website
- Uncover design opportunities to optimize user experience
Analysis
We analyzed our findings through an affinity map, breaking up the feedback into the sections of the e-commerce site.
Findings
An example of our complete list of takeaways. Noting actions and design ideas that certain insights fostered.
Main Takeaways
Prototype Iterations
Advanced Prototyping Features
- Variables to autofill components and change the 'Next' button from inactive to active
- Conditional formatting to animate the input stepper (pictured below)
Mobile Screens
The first draft of some of the mobile screens I worked on is shown below. Features include the progress bar, auto-populated address, input-steppers, option buttons, and next and back buttons.
Reflection
Working on the Merry Maids e-commerce project this summer taught me a lot of new skills. I was engulfed in cross-functional work, I had the chance to explore new prototyping features, and overall, was able to improve my design and research skills.
This experience has enhanced my knowledge in the UX and business space and allowed me to gain invaluable industry experience with a product that will be used by real customers.
